Messages
11/3/2022
11 : 14
This is the biggest difference between good and bad web pages
It took years for me to learn this lesson. And now I'm sharing it with you. It's actually a very common problem and easy to address. The key thing missing from bad web pages is specificity.
10/20/2022
11 : 14
5 reasons your page doesn’t rank in Google
It's not that mysterious. Every page ranks (or doesn't) for specific reasons. Usually, the reason isn't technical. It's content. So you don't need a programmer who knows plugins.
10/6/2022
11 : 14
If you change your domain name, what happens to your SEO?
Big changes have big risks. And switching to a new domain is one of the biggest changes you can make in digital marketing. Beyond the re-branding, there are major SEO impacts. It can tank your search
9/27/2022
14 : 54
What content strategies are working in 2022? The blogger trends are in
Good morning! 👋 The results are in. Here's the 9th annual blogger survey. You are one click away from the answers to these questions: How long does it take to write a post in 2022? What promotion
9/22/2022
11 : 24
2022 blogger trends are in. Here's what's working now...
Good morning! 👋 The results are in. Here's the 9th annual blogger survey. You are one click away from the answers to these questions: How long does it take to write a post in 2022? What promotion
9/8/2022
11 : 14
Check your website navigation. Got these 9 things covered?
It's on every page of your website. But when was the last time you took a close look at it? Your website navigation has a big impact on results. It affects rankings (search engines scan it) and it
8/25/2022
11 : 24
Do visitors like your page? GA4 can answer that question
Are your visitors happy? Visitors to which pages? From which traffic sources? Google Analytics has answers for you. But the answers are changing. For years we've used Bounce Rate as a proxy for
8/18/2022
13 : 54
Quick request...
(it only takes 2 minutes 🙌)
8/12/2022
2 : 56
13 success factors in email open rates
(plus, tips from the experts 🙌)
7/28/2022
11 : 24
Forget rankings. Modern SEO is about visibility
SEO isn't just about your website's rankings anymore. It's about being visible in any way possible. Search engine results pages (SERPs) are changing fast. And these ever-shifting SERPs are
7/14/2022
11 : 14
The state of spam in 2022: New research on unsolicited marketing
We love advice. We tolerate ads. And we hate spam. These are really the three types of marketing: content marketing, advertising and spam. To measure the spam problem, we surveyed 1000+ people here in
6/30/2022
13 : 24
5 clever roundup post examples for content marketers
The expert roundup is the least common, but most effective format in content marketing. But too often, they're bland. The marketer simply emails a single question to a bunch of experts, then copy,
6/17/2022
2 : 18
How to get started with website optimization
Your company's website is often the first interaction a prospect has with your brand. Website optimization ensures that your website is performing at its peak and is user-friendly. But what does
6/2/2022
11 : 24
The most obvious content strategy that no one uses
Content marketing is a test of generosity. The company or person who gives away the most helpful, useful information wins. We've said that 100 times in articles and presentations. And it's true
5/19/2022
11 : 14
13 marketing visuals and the metrics they impact
(with a video 🎥)
5/5/2022
11 : 14
This is what a 15 year old content strategy looks like
Orbit's content marketing strategy
4/26/2022
15 : 25
Why do people follow and share on social media?
What goes on in the mind of the social media user? I've often wondered. I look at a social account and think about the psychology behind the actions we're all hoping for, as marketers. Why do
4/21/2022
11 : 14
[New Research] Why do people follow and share?
What goes on in the mind of the social media user? I've often wondered. I look at a social account and think about the psychology behind the actions we're all hoping for, as marketers. Why do
4/7/2022
11 : 14
The content performance matrix
It's a simple diagram, but very helpful. This little matrix (and the guide below) will answer some of the most important questions in content marketing: What should I do next with these older
3/24/2022
11 : 24
How do videos and images affect your rankings?
9 ways to keep your visitors engaged